Black Friday officially kicks off on November 29th, but if you plan to make that the only day you buy gifts this holiday season, you’re missing out. Several prominent retailers, including Best Buy and Target, have already started rolling out their holiday discounts online and in-store. Both retailers are offering price protection through most of the holiday shopping season as well, so if you buy early and the same item drops to a lower price, you can retroactively get that better deal.
Whether you take advantage of the slew of early holiday deals or hold off until the day after Thanksgiving, it’s important to know how every major retailer is handling the shopping event this year. If you plan to spend some cash, here are the schedules and expectations for Amazon, Walmart, Target, and all the major retailers we know of.
Amazon has yet to announce a full Black Friday playbook, but it does have a landing page full of holiday deals, which the retailer may update and convert into its main hub for Black Friday — as well as Cyber Monday. There aren’t a ton of noteworthy early deals, at least in terms of tech, but Amazon is currently discounting a few pairs of Beats headphones. This includes the Beats Solo 4 and Beats Studio Pro, which are on sale for $99.99 ($100 off) and $169.99 ($180 off), respectively.
Just be aware that Amazon does not offer price matching, so price “protection” for many Amazon shoppers means buying the item at the lower price point and returning the original — which, unfortunately, is pretty wasteful.
Black Friday has already kicked off to some degree at Best Buy, with the retailer offering various specials via its “Holiday Savings” event, which runs through November 7th. That being said, the first wave of early “doorbuster” Black Friday deals will go live on Friday, November 8th, with new doorbusters to follow every Friday until November 20th. They’re open to everybody, though those who subscribe to My Best Buy Plus or My Best Buy Total will get access every Thursday before they become more widely available.
Best Buy’s main Black Friday event, which will feature returning doorbusters and new deals, is slated to begin on November 21st (yes, that’s a full eight days for a singular “Black Friday Sale”). The retailer’s Cyber Monday promo, meanwhile, will kick off on Sunday, December 1st, meaning Best Buy is running sales throughout the entire month of November.
Best Buy shoppers also get price protection, ensuring that if you purchase a qualifying item and it goes on to receive a bigger discount between November 1st and December 31st, you can request a refund for the difference through January 14th. As with some of the Black Friday promos, you’ll want to make sure you’re signed in with your My Best Buy account while browsing to ensure you’re getting the lowest price.
Like Best Buy, Target has launched a “Deal of the Day” holiday promo, which runs through December 24th for members of its free Target Circle program. Target will also host an Early Black Friday Sale, which will kick off on November 7th and last through November 9th.
Each Sunday in November, Target will drop new deals at brick-and-mortar stores and online, which you can preview a week beforehand using Target’s weekly circular. Target says it will be offering the best prices throughout the holiday season; however, the retailer also has a holiday price-match policy in place if it happens to offer a better deal on an item between now and December 24th. Just keep in mind that you may need to return to the store from which you purchased the product to receive a price match or call Target’s guest services for online purchases.
Walmart plans to start rolling out its Black Friday deals in multiple waves. The first begins online at 12PM ET on Monday, November 11th, for paying Walmart Plus subscribers (or 5PM ET for everybody else). An in-store sale will follow on November 15th at 6AM local time.
The second wave begins online at 12PM ET on Monday, November 25th, for Walmart Plus members (or 5PM ET for everybody else). An in-store sale will follow on Black Friday proper (November 29th) at 6AM local time.
Walmart will then hold its Cyber Monday sale online for Walmart Plus members beginning at 5PM ET on December 1st before opening it to non-members at 8PM ET.
If you want to get early access to any of the aforementioned waves, Walmart is offering 50 percent off an annual Walmart Plus membership through December 2nd. The current promo brings the cost of its premium service down to $49 a year. Along with early access to all of Walmart’s holiday discounts, Plus members also get free delivery on millions of products.
There is no word yet on Black Friday details from GameStop. We expect to hear more soon regarding store hours on Black Friday and possibly Thanksgiving, as well as some specifics regarding what kind of gaming deals it plans to offer throughout the holiday season.
Newegg has already started dropping its Black Friday deals. Like other retailers, it also offers price protection, so you can choose to buy early without having to worry about potential discounts down the line. Newegg is noting price-protected items with a colorful badge near the product’s name through November 20th, and if said product drops in price on or before November 30th, Newegg will automatically refund the difference to the original payment method.
Costco recently announced two deals events ahead of Black Friday, including a “Holiday Savings” event that runs through December 2nd online and in-store. There’s also an online “November Savings” promo, which runs through November 30th. Costco will continue to drop new deals throughout November, which you can preview here. There aren’t a ton of notable tech highlights (yet), but Costco will be discounting the noise-canceling Bose QuietComfort Ultra Earbuds to $229.99 ($70 off) starting on November 18th. Costco will also throw in a $50 gift card from one of several retailers, including Apple and Google.
