The US Department of Justice suggests that Google sell two of its advertising products to restore competition in the field of advertising technology, according to New file. The suggestion comes after the judge found guilty of “obtaining the power of monopoly and maintaining it intentionally” in the space of digital ads last month.
The files of the Ministry of Justice Department notice that Google must strip the ADX ADX product, as well as sell “stages” for Doubleclic for publishers, a website for web publishers. Administration also wants to avoid Google to run ads for 10 years after selling ADX.
The Ministry of Justice has claimed that Google may “make sure that publishers would lose great revenues if they did not use ADX.” He also accused the search giant of creating a monopoly by integrating ADX and DFP, forcing the sites to use the Google publisher.
The proposal also directed Google to open advertising purchase tools, including AdWords, and make them work with all third -party advertising technology products “on non -discriminatory conditions in terms of providing bids, matching, advertising mode, or providing information, except for the quick instructions for the advertiser.”
“This comprehensive group of treatments – including the illegal monopoly -obtained monopoly and products that were the main tools of the illegal Google Plan – it is necessary to end Google’s monopolies, depriving Google of its fruits in their violations, and re -submitting competition to the advertising advertising and club service markets, and guards them against the future to take off.
In response to these proposals, the deputy head of the organizational affairs from Google, Lee-Anne Mulholland, said that the measures will harm publishers and advertisers.
“The Ministry of Justice, the Ministry of Justice, which is dealt with by the proposed Google company in the field of advertising technology, approved the court’s decision on responsibility. The additional proposals of the Ministry of Justice to compel our technical technical tools exceed the court’s results, and have no basis in law, and will harm publishers and advertisers.”
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Google Its collection of her treatments has suggested In a separate file. This includes the availability of ADX quotations in the actual time of all third -party ads servers, and to maintain Google’s actions under the independent compliance observer for three years.
Google fights the anti -monopoly pressure from several directions. Separate from the AD Tech case, the United States also wants the company to sell its Chrome browser after the judge found that the company is monopolizing the online search market.
