The Chinese fast fashion platform Shein was restarted in India through a partnership with the retail chain of local blocs, nearly five years after it was banned amid diplomatic tensions between New Delhi and Beijing.
The new Shein India Fast Fashion application, which was developed and launched by the Dilli Mockish from Reliance Retail, is the important company to return to one of the largest retail markets in Asia before the long -awaited Chinese company list later this year.
The revival of the application comes under strict conditions that give dependence full control over operations and data. Under the partnership structure – which was recently unveiled by the Indian Ministry of Trade – will work purely as a technical partner, with relying on the full property of the platform through its affiliated. The arrangement requires storing all customer data in India, as she does not have access rights.
For Relination, the partnership is a departure from its traditional strategy of integrating brands – such as Muji in Japan – to the pioneering AJIO fashion app. The addition of Shen to the Reliable’s India will give the local bloc a stronger opportunity to achieve success in e -commerce.
Although Relination runs the largest retail series in the country – as well as the best communications operator in the country – it has struggled to fight Flipkart, Amazon, Meesho and a growing number of fast -sales trade companies online. Flipkart, which leads the e -commerce market in India, has a stronger contract in e -commerce for fashion. Myntra, owned by Flipkart, recently started submitting some requests less than 30 minutes.
Shein initially submitted delivery in selected cities including New Delhi, Bangaluru and Mumbai and plans to expand them in India “very soon”, according to the application description. The company does not receive delivery fees on any request. Products include dresses at a price of 199 rupees ($ 2.3), with all designed and manufacturing elements in India by local manufacturers.
The deal represents a rare exception to the ban in India on Chinese applications, which have affected more than 300 platforms since 2020. To secure approval, SHEIN agreed to unprecedented control measures, including regular security audits by the government security companies approved by the government.
The PIIOUHH GOYAL Minister has recently said that the approval process involves a large -scale examination by multiple ministries, including information technology and home affairs. He said the arrangement aims to enhance the textile manufacturing sector in India while maintaining strict data.
