Error marketThe platform online, which provides an incomplete grocery store to help reduce waste Tours Friday.
As a result of the deal, Misfits Market plans to take over more than 250 elements of the rounds of tours. This allows the company to diversify to additional categories, such as home appliances, including cleaning supplies and paper products.
In an attempt to transfer Rounds to Misfits Market, the company offers a $ 30 balance, along with a one -year free subscription in the new Misfits+ membership, which includes exclusive weekly deals and free shipping.
The company refused to reveal the conditions of the deal. He was also unable to confirm whether the layoffs would be part of the acquisition, as the decisions are still completed. The rounds raised a total of $ 66 million of investors such as Andrew Chen (Andrink Horwitz), Annie Cadavi (Redboint Vetshers), Callasonal Capital, and the first capital.
In addition to diversifying its offers, the deal will allow the Misfits Market to cooperate with the former partners of the tours, including major multiple families operators such as Avalonbay, Greystar and Related.
Misfits Market also aims to obtain a stronger foothold in the industry as a result of the deal. It is worth noting that the company will continue to follow up on integration and purchases as part of a wider growth strategy, especially at a time when consumer awareness of food waste and sustainability is increasing.
“This market is mature for monotheism, and we are constantly looking into deals,” Abhi Ramish, CEO of Misfits Market, told Techcrunch.
This second acquisition of the Misfits Market, after purchasing incomplete foods in 2022, is another market competitor.
Misfits Market, which was established in 2018, offers products that were rejected by farmers and suppliers because they are considered “ugly” for sale in grocery stores, often because of being very small or in a strange shape or color change.
Meanwhile, the tours have offered a sustainable grocery delivery service since 2019, which re -fill the basics of the house using the reusable packaging.
To date, Misfits Market has saved more than 238 million pounds of food, according to the company. The tours provided more than one million pounds from packaging waste to provide an average of 500,000 pounds of food every week.