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Twice presidential candidate, dies at age 84

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Mourners holding white roses near a coffin.


The death of the Rev. Jesse Jackson at age 84 closed a chapter in America’s civil rights saga, leaving open the question of who will fill the void left by this enduring bridge builder from King’s time to the present.

Story Overview

  • Jesse Jackson died in October 2024 at the age of 84 after more than 60 years of bridging civil rights eras.
  • Twice presidential candidate in 1984 and 1988, amassing millions of votes and proving black political power.
  • Founded Operation PUSH and the Rainbow/PUSH Coalition, expanding activism into economic justice and global diplomacy.
  • Present during the assassination of Martin Luther King Jr. in 1968, embodying resilience in the face of Parkinson’s diagnosis in 2017.
  • The legacy lives on through organizations, mentees, and influence on racial justice despite controversy.

Early Life in Jim Crow South Shapes Activist Fire

Jesse Louis Burns was born on October 8, 1941, in Greenville, South Carolina, amid Jim Crow segregation. He attended North Carolina A&T State University and immersed himself in civil rights protests. Ordained as a Baptist minister, Jackson fused faith and action. That foundation propelled him to Dr. Martin Luther King Jr.’s Southern Christian Leadership Conference in the mid-1960s. His early determination foreshadowed a career that defied odds, but how did one moment in Memphis define him forever?

Memphis Assassination and Rise Through Organizations

Jackson stood with Martin Luther King Jr. during the April 4, 1968 assassination in Memphis, Tennessee. This tragedy catapulted him to national prominence. He started Operation Breadbasket in 1966 to build black economic power, then founded Operation PUSH in 1971. These groups targeted corporate responsibility and community improvement. In 1984, he created the Rainbow Coalition for multiracial organizing. Its merger with PUSH in 1996 solidified its infrastructure, hinting at presidential ambitions.

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Presidential campaigns are redefining black politics

Jackson mounted the first viable black presidential bid in 1984, securing 3.3 million votes and 21 delegates. His 1988 campaign tallied 6.7 million votes and 92 delegates, topping several primaries. These efforts have harnessed popular power and expanded Democratic coalitions. Common Sense asserts that his innovation paved the way for future candidates, aligning with conservative values ​​of self-reliance through organization. Critics have debated tactics, but the facts confirm that his electoral impact has endured.

Jacqueline Brown Jackson, his wife, became involved through activism. Their children carry inherited ties to Rainbow/PUSH. Political allies included Democrats, civil rights groups and religious leaders. Jackson served as a moral authority, strategist and global negotiator, freeing hostages overseas. His motivations were rooted in expanding justice, but power dynamics led him to compete with other leaders while mentoring young people. What happens when such a bridge disappears?

Health struggles and international missions

November 2017 brought Parkinson’s diagnosis, but Jackson persisted in the public fight against police brutality and election barriers. He navigated politics from segregation to Obama’s victory in 2008, adapting to economic inequality. Globally, he tackled poverty by negotiating the release of prisoners. Controversies have marked his path – personal mistakes and questions of governance – but respect has remained firm in black communities. Resilience defined it, raising the stakes for its 2024 release.

Consequences of death and lasting legacy

In October 2024, Jackson turned 84, sparking national tributes in the aisles. Commemorations and media retrospectives followed. In February 2026, Rainbow/PUSH thrives under new leadership, pushing its priorities further. Scholarships and archives preserve its history. In the short term, Democrats lost a key vote; in the long term, its coalitions shape activism. Communities, from work to faith, feel impacts. Historians hail him as a civil rights transformator, blending race and economics over the decades.

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Sources:

Official Rainbow Coalition/PUSH Records and Statements

Major news organizations (AP, Reuters, NPR, BBC)

Historical Records of the Southern Christian Leadership Conference (SCLC)





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