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Mastodon CEO steps down as the social network restructures

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creator of mastodon, Eugene Roshkois stepping down as CEO of the open source, decentralized social network and competitor X, as part of the organization’s transition to a non-profit structure, announced at the beginning of the year. This change is the most significant overhaul of the Mastodon drive to date, and is designed to ensure the longevity of the Mastodon.

Within the framework of restructuring the organization, Mastodon It will be governed by a board of directors that today includes Twitter co-founder Biz Stone, Karin Bezuidenhout, Esraa El-Shafei, Mastodon Community Manager Hannah Aubrey (who is stepping down), and Felix Hlatkywho will assume the role of CEO.

Through renewal, Mastodon has the ability to expand its business, products and mission, without relying on the leadership of one person. It will also give Rochko a break, as he has been singularly focused on Mastodon for the past ten years.

Moving forward, Rochko will continue to contribute to Mastodon as a consultant. Rochko was also compensated with a one-time sum of €1 million, since he earned less than a fair market salary over the years while building Mastodon.

Other members of the new leadership team include Renaud Chabot as Technical Director, Andy Piper as Head of Communications, and Philipp Schroebel as Strategy and Product Advisor. In total, Mastodon has 10 full-time employees.

The CEO says fatigue was a factor in his decision

Portrait of Eugene Rushkow, founder of Mastodon
Image credits: Bryce Durbin/TechCrunchImage credits:Bryce Durbin/TechCrunch

Rushko said he knew it was time to step aside because the mastodon had grown too big for him to handle on his own, and because he was also facing exhaustion.

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“[Mastodon has] It becomes sort of synonymous with my identity. “I can’t look somewhere and see something about social media without thinking about how it will impact my business,” Rushko explained in an interview with TechCrunch. “I want it to succeed. This led to a lot of stress, and obviously eventually led to burnout.

“I think taking a step back, and realizing that this is no longer just about me — now other people are involved, other people are responsible for this — will allow me to regain some balance in my life.”

He also suggested others do the same if they are able to.

“I definitely think that investing all your time in work is not healthy, because after that, you won’t have anything left,” Rushko added.

This message contradicts the new work-until-you-drop ethos that has infused Silicon Valley in the age of artificial intelligence, where the founders are Embrace hustle culture And even Intensive work schedule “996” in China (Working from 9 a.m. to 9 p.m., six days a week).

What’s next: Nonprofit transformation

Riding a mastodon on an office chair
Image credits:Mastodon

As a non-profit, Mastodon will be able to open up new funding opportunities, especially in Europe, new CEO Hlatky noted.

The organization has already transitioned to a non-profit in the United States but is still working on establishing a non-profit in Belgium, OR AISBLTo replace the German entity that It lost its nonprofit status last year. Once established, the Belgian non-profit will be the future home of the organization. Meanwhile, the US-based 501(c)(3)c nonprofit will own the brand and other assets.

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To help with the transition, Mastodon raised funds from the founder of Stack Exchange Jeff Atwood the Atwood family (which provided €2.2 million); We are stone; Alternative app market AltStore (€260,000), and Global Chinese Community for Global Digital Commons (65 thousand euros); And founder of Craigslist Craig Newmark.

Hlatky who has business and money background In the technology space, he was providing pro bono consulting for Mastodon before this shift, having helped the organization establish its German non-profit.

Through his work, he says, he became disenchanted with the typical startup system involving venture capital.

“It works for outliers, but it doesn’t work for others,” Hlatky said. “I was bored with the system, and I didn’t see any sense in contributing to the system anymore.”

In his new role, Hlatky will engage in more conversations with industry and media stakeholders, and sees the opportunity to get politicians, political parties and journalists more involved on the platform.

He will also help oversee projects aimed at making Mastodon more financially sustainable, including new hosting and moderation businesses. Other members of the leadership team will also focus on trust, safety, technical infrastructure and product issues.

One thing Mastodon won’t focus on is any kind of native interoperability between its platform, powered by the ActivityPub protocol, and other decentralized social networks like Bluesky — which runs on the AT protocol — or those running on nostr, a protocol favored by Twitter co-founder and former CEO Jack Dorsey. Instead, Mastodon will leave interoperability to third-party project makers like Bridgy Fed and Bounce. (These different protocols are essentially competing technical standards for how decentralized social networks communicate.)

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Purple text bubbles floating on a black background. One has an M on it
Image credits:Mozilla (Opens in a new window)

By restructuring Mastodon, Rushko believes the organization will maintain its status as a “billionaire-proof” social media outlet. This mission statement has He was also adopted by Blueskya network that has grown larger than Mastodon with 40 million registered users, compared to Mastodon’s 10 million. On both networks, fewer of these users are active on a monthly basis.

At Mastodon, the number of monthly active users has since fallen below 1 million, after a spike in 2022 that came after Elon Musk’s acquisition of Twitter. Rushko noted that before the deal was completed, Mastodon only had about 200,000 monthly active users; And then it jumped to 2 million.

This is believed to indicate demand for a platform not controlled by the billionaire.

“Threads, Instagram, Facebook belong to a billionaire. “Mastodon is one of the very few — if not the only — of these organizations and social media platforms — and I assume the federation as a whole — that is not subject to something like this,” Rushko said.

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