At YouTube on Tuesday, the company revealed a series of new ways for creators to earn more with brand deals and YouTube shopping program, which allows creators to earn money by offering products and mark in their content. It is worth noting that YouTube will allow creators to switch brand care in long videos.
The company also provides the automatic chronology of the product marks, placing the automatic marks of the qualified elements mentioned in the videos, and the new brand link feature for the short secues.
The new flexible approach to care for the brand will allow creators to include the brand sectors in a dynamic manner directly into switched holes in long videos. This means that when a deal with a trademark is completed, creators can remove care from video and resell the opening to another brand.
YouTube will start testing this feature with a small group of creators early next year.
The company will also take advantage of an artificial intelligence system to determine the optimal moment of the product and automatically display the product mark at the time. YouTube says this will lead to the viewer’s attention when it is at its highest level. In addition, the statute will start testing the ability to identify all the automatic qualified products in the creative video clip later this year.
As for the creator of short pants, they will be able to add a link to the brand site specifically for brand deals, making it easier for viewers to discover and buy products, while allowing creators to provide results for brand partners. YouTube says that creators will be able to show advertisers how their shorts lead traffic in a way that goes beyond traditional standards such as views and miracles.
YouTube also announced that it will soon be able to propose creators who may be suitable for brands Creator partnership centerIt is a tab inside the Google ads that help brands to communicate with creators.
In addition, YouTube expands YouTube shopping program to more creators and markets, including Brazil, and add traders like Nike, ETSY, Best Buy, Shark Ninja, Michaels, Michael Kors in the United States, and Olive Young and Zigzag in Korea.
YouTube has shared that the total number of goods (GMV) grew on an annual basis, and more than 500,000 establishments registered in the program worldwide as of July 2025. The company also said it paid more than 100 billion USD for creators and media companies in the past four years.
