‘Bear Grylls was our 8,000th water filter customer and then became a co-owner’
September 7, 2025
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The founder Charles Robinson says that Water2 is in the growth led by the mission through his direct work of the consumer.
“I am always surprised by the ways that water affects the lives of people,” says Charles Robinson, 24 -year -old Water2 founder.
To prove a point, Robinson, who launched his water nomination company to the market in 2023, remembers an email sent several hours before the day we are talking.
The mother of a family has a nervous diversity consisting of four individuals, ranging from nine to 19 and very sensitive to taste and smell. “Before, they will not drink tap water and were spent on bottled water. Now they have a simple repair from Water2 and I have never expected it,” Robinson says.
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“Some dogs will not drink tap water due to chlorine levels. I never expected pet owners to benefit from the product in the same way.”
Robinson, who grew up in West Sussex, moved to London in 2020 to study philosophy at the University of College London (UCL), but he was not with the course and went out two weeks later.
After avoiding the university, the businessman started selling Sanitiser manual at the beginning of Covid. Gelcard, a distinguished Sanitiser, sold a credit card, units to Google, and major companies and hotels companies such as Wolsley.
Water2 is seen as one of the fastest brands for consumers in the UK, which was built with the funding of Zero VC and in 180,000 homes.
The teenager achieved 100,000 pounds during the first six months and expanded business to Tokyo and Kuwait. He admits: “I was learning everything but I didn’t earn a lot of money on a crazy level. I wanted to build business and long -term brand.”
He decided to make profit from the handitiser hand and returned to UCL to work on developing a product. Several episodes of good luck and then took. First, on a trip to Milan, where Sanitiser was manufactured, he happened to search for the first water filtering catalog in the industry and regained some initial models from the nearby facility.
“I was a philosophical and not clearly qualified on the artistic side,” he added.
Search for experts in water at the University of California at Class and wrote a lengthy email to Professor Luisa Campus. “I quickly learned that academics can be very acceptable for young people who want to change the world,” says Robinson.
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“It was amazing to find it and reaching the arrival when the students went away to spend the holiday. It was very lucky but good luck associated with this email and trying to persuade her to do this with me.”
Over the course of two summer, he conducted independent research with Campos on the Water London test, and operating it through the product candidate and soon controlled a water company after developing a nomination system capable of removing harmful pollutants.
Water2 went to Market with a first -generation product in early 2023. “I still have some university debts and most of my friends were getting jobs in the city,” says Robinson. “I was about 1,000 pounds per month from the small revenues I got. It was at a time when everything was working and nothing.”
Charles Robinson came out of the university after discovering tap water, pollutants such as fine plastic materials and Pfas ‘Forever Chemicals’. ·Clynt Garnham Environmental
Robinson says he went directly to retailers, housing developers, then from the door to door, but he felt that he could not get messages in his product.
Then he struck the type of communication style that succeeded: videos of social media, where he photographed himself talking about water news in the United Kingdom, and why he left the university and the story behind the water filtering product.
“People have really emerging with raw originality from all of this and we went with it,” Robinson added.
In early 2024, the British adventurer bear graylls became a customer-about 8000 Water2, says Robinson-who expressed his interest for the purpose of starting. A deal has been concluded where Gryls will become a co -owner and an investor in the work.
The husband speaks as “friends” in WhatsApp most days. “The relationship was amazing and the kind of awareness that we gave him,” Robinson says. “He is a customer, has part of the work and can speak frankly about the product.”
Bear Gryls bought a Water2 candidate and became a co -owner and investor alongside Charles Robinson, to the left.
By the end of this year, Robinson believes that the brand for consumers in the UK is rapidly growing in about 1 % of all UK homes. “This is about nearly one out of every 100 families that use our waters every day, which is really unbelievable,” he says.
“I did not have this constant belief that this idea would succeed, but every day I doubt the idea,” says Robinson. “I wake up and think about what might not be successful. This means that I am trying to find holes and weakness until I get things.”
Water2 is currently employing five employees in the United Kingdom, where external sources have been used for 15 people in Asia for manufacturing, customer service and video editing.
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The Robinson product is designed to be self -installed and has a price point of 129 pounds, with only one filter change per year. The company says it has been sold to 180,000 homes, while revenues grew from six to eight numbers within two years.
“Water filters were a sterile and old industry. When all the defenses were dropped and a human being spoke about the problems in the water and what we could do to save it, it took courage to tell it.”
The honest videos on social media have proven a winner in paying business.
“Maybe I should start telling my story sooner, but it was the Water2 birth about being a prominent brand, digital first and easy to understand the brand in the water filtering industry.”
very
“We reduce people’s exposure to chemicals and delicate plastic in water, which may not see the benefit now, but in the coming years, it will have a real impact on people in this country. I think we influence the results in the United Kingdom and this is what I care about.
Brand
It is a confusing manufacturer for the normal consumer to distinguish between distillation, reverse osmosis and infiltration and there was a clear deficiency in the brand awareness unlike BRITTA, but where you can name many brands of bottled water in bottles.
The key to success
The biggest secret was saying “no” for many things. VCS and adult retailers wanted to come on board, as we approached Amazon (AMZN) early. “No” strength means that you have a full focus, clarity and real task within the work. When you do one thing 100 %, it is much more worthy of doing two things by 50 %. “
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