While Meta is trying to catch up with the AI race and enhance interaction with its AI bot, the company Announce On Monday, Facebook announced the introduction of new artificial intelligence features on Facebook that aim to change how users find information, create content, and interact with the platform.
The major update is “AI Mode,” a new Facebook search method that uses Meta AI to display answers pulled from public posts across the platform, including Collections and Reels. Instead of scrolling through search results, users can ask a question in plain language and get a synthesized answer based on what people are actually discussing.
This follows Meta’s launch last month of Forum, a Reddit-style app that includes an AI “Ask” tab, allowing users to ask questions and get answers drawn from discussions occurring across Facebook groups.
Both AI mode and the Ask tab in the forum raise a familiar question: How reliable are answers generated from public posts and group conversations? Because the AI summarizes content from regular users rather than vetted sources, there is a real risk of outdated or misleading information leaking out, a concern that has already been raised about Google’s AI mode On Reddit.
In addition to search, Facebook has also added editing tools that let users play with collage clips and transition effects for their video montages. Another new feature is AI-powered photo presets, allowing users to change their appearance with different clothes, hairstyles and accessories.
For example, sports fans can wear their favorite teams’ jerseys virtually just by tapping on the Edit AI icon in Stories and choosing Wear, or going directly to their profile picture and selecting Redesign AI Profile Photo and Wardrobe.
These updates add to a growing list of AI features that Meta has shipped on Facebook in recent months. In February, the company introduced profile animations that bring static photos to life, such as adding a wave or placing a virtual party hat on someone’s head. In March, Meta added an AI feature to Facebook Marketplace that automatically responds to buyer messages on behalf of sellers.
More recently, earlier this month, Facebook launched an AI Assistant for Creators that offers personalized suggestions — including the best times to post and summaries of what the audience is saying in the comments — based on a creator’s content and performance history.
Taken together, the wave of releases points to a broader strategy: Meta wants Facebook’s AI tools to make the platform more stable and more useful, while also diversifying how it makes money. Alongside these feature rollouts, the company recently launched global subscription plans for Facebook, Instagram, and WhatsApp — starting at $3.99 per month — that unlock additional features, with more AI-related subscription tiers on the way.
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