Apple and Netflix have it I entered into a partnership To participate in the broadcast of the Formula 1 Canadian Grand Prix, which was announced on Thursday by Apple’s senior vice president of services, Eddy Cue. For the first time, Formula 1 fans in the United States will be able to watch live racing simultaneously on both Apple TV and Netflix.
Netflix subscribers will be able to stream the entire race weekend – including practice, qualifying and the Grand Prix itself on May 24 – live on the platform.
In addition to live race coverage, the partnership includes co-promotion of the hit Netflix series “Drive to Survive.” For the first time, Season 8 – consisting of eight episodes covering the 2025 Formula 1 World Championship – will be available to both Apple TV subscribers in the US and Netflix users globally, significantly expanding its audience.
Season 8 premieres today, February 27.
Formula 1’s rise in American culture extends beyond television at this point, with Brad Pitt’s Formula 1 film being nominated for Best Picture at this year’s Academy Awards. “Driving to Survive” was successfully implemented It attracted a diverse audience For its behind-the-scenes approach, transforming it from a typical sports docuseries into a compelling story that will attract millions of new fans.
The series has been a particular focus of Apple’s broader Formula 1 ambitions: the company has said it plans to promote the sport across Apple News, Apple Maps (which highlights Formula 1 tracks around the world), Apple Music, and Apple Fitness+, as well as in physical retail stores.
The collaboration also means that Netflix continues to push into streaming sports, after shifting from a “no sports” stance to securing key rights to NFL Christmas games. WWE Rawand MLB.
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Additionally, the joint effort comes as part of Apple’s new multi-year deal with Formula 1, under which Apple TV replaces ESPN as the exclusive US broadcaster for all 24 races starting this season. The deal is said to be worth around $150 million per season, which is a big jump from the approximate value 85 million dollars ESPN reportedly paid. All races are available to Apple TV subscribers at no additional charge. The previous partnership with ESPN generated average viewership 1.3 million In her final year.
Notably, it was previously reported that Netflix is looking to acquire the US media rights to Formula 1 again in 2022.
