It’s Black Friday weekend! If your inbox is looking like markdown mayhem, we can help you sort it all out. We’ve been hard at work monitoring price trackers for the deepest discounts on both the biggest brands and under-the-radar finds, and sharing them with you right as we spot them. FOMO’s a no-no in our book.
As professional deal hunters, it’s our job to do the dirty work and pare down the thousands of price drops across the web to a far more palatable number: Just 10 marked-down must-haves, all available at Amazon. These aren’t the deals you’ve seen in all the ads, either: These are the items you might’ve missed in your shopping adventures, including a candy apple red KitchenAid mixer for $100 off, a Rubbermaid power scrubber kit for just $25 and cushy new Adidas sneakers for only $42.
Start crossing names off your holiday gift list now — and if you want even more inspo, check out the best Black Friday Amazon deals and the biggest Black Friday 2024 sales from across the web. Happy shopping!
Trending deals:
Rubbermaid Reveal Power Scrubber for $25 (was $30): Lowest price all year
Oral-B iO Deep Clean Rechargeable Electric Toothbrush for $60 (was $100): 40% off
Adidas Cloudfoam Pure Sportswear Sneaker for $42 (was $75): 43% off
KitchenAid Artisan Mini 3.5 Quart Tilt-Head Stand Mixer for $280 (was $380): Rare sale
SwissGear Sion Softside Expandable Luggage for $80 (was $120): Lowest price all year
Black Friday deals you might’ve missed
Amazon
Once you realize how much more quickly you can get your cleaning done with the help of this scrubber, it’ll become a priceless addition to your upkeep arsenal. This set comes with five brush heads designed to tackle virtually every nook and cranny in your home (even your shoes)! It’s a steal at this price too: The original scrubber might be a few bucks cheaper, but it doesn’t come with all the extra brushes and refills. This is also the lowest price we spotted on this set all year.
$25 at Amazon
Amazon
Three modes — Daily Clean, Sensitive and Whitening — offer a personalized clean, with 30-second timers guiding you to switch quadrants for a total of two minutes of brushing. Sparkling teeth = fewer trips to the dentist in 2025. Win-win.
This is on par with the lowest price we spotted on this model all year.
$60 at Amazon
adidas
Ring in 2025 with a new set of kicks. These are stretchy, comfy and super cushiony, plus the mesh fabric exterior keeps your tootsies from overheating. Cost varies based on color and size, but most are down to their all-time low price (or are just a few dollars shy).
$44 at Amazon
Amazon
Most serious home cooks and bakers dream of owning one of these bad boys, but their high price tags often keep them out of reach. Well, not for long, thanks to this epic discount on KitchenAid’s Classic Series 4.5-Quart Tilt-Head Stand Mixer. The deal brings the kitchen essential down to $259 (from $359) — and while it’s not the lowest price we’ve ever spotted on this particular model, it’s pretty close. Plus, considering most colors are already sold out, there’s no telling how long the rest will remain in stock.
$280 at Amazon
SwissGear
Have a trip lined up? This suitcase from legacy luggage brand Swissgear boasts tons of internal storage, including a zippered bag for your still-wet bathing suits. It’s down to the lowest price we’ve seen so far this year.
$80 at Amazon
Amazon
Down to its lowest price all year, this cozy fleece hoodie is emblazoned with the iconic Gap logo and is the perfect mid-hip length — perfect for teaming with jeans and sweats alike. It’s available in 13 colors, but we’re partial to this pretty burgundy shade.
$21 at Amazon
Amazon
Goodbye, yellow stains! This lightweight, water-resistant light gently brightens your chompers without irritating your gums or the pricey trip to a dentist. Just apply some of the included gel on your teeth, turn on the light and kick back for ten minutes. Once the time is up, just rinse off any excess. We haven’t seen this kit be priced any lower, so there’s no better time to add it to your cart.
$20 at Amazon
Amazon
Both our shopping director and our fashion writer claim this sweater is just like a popular J.Crew style — except this one is just $20 and nearly 70% off. It’s soft, stretchy and can be worn alone or layered over a tank or tee. It’s also a couple of dollars shy of its lowest price of all time.
$20 at Amazon
Amazon
This low-cost serum uses hyaluronic acid to fade hyperpigmentation, hydrate skin, reduce the appearance of fine lines and wrinkles and brighten your whole face. This is the lowest price we’ve spotted on this top seller all year.
$8 at Amazon
Amazon
There are loads of pricey treatments and potions meant to decrease facial puffiness, promote collagen growth and improve the texture of aging skin, but the ancient art of face rolling is the easiest, least expensive and arguably the most relaxing. Stick the roller in your fridge overnight and glide it over your skin to help reduce morning puffiness.
$6 at Amazon
Black Friday 2024 by retailer
Amazon
Amazon’s Black Friday sale dropped back on Nov. 21 — and the retailer continues to drop fresh deals daily. Still, expect more deals on TVs and laptops as well as Amazon-owned tech, such as the Echo Dot and Fire Stick.
“Watch for special promotions to drop the cost of Audible Premium Plus by 60% for three months, or for Amazon to offer a $5 coupon off print book purchases of $20,” says Julie Ramhold, consumer analyst with DealNews.com.
She also notes the importance of a Prime membership this Black Friday: “Prime members have the advantage, as their membership can provide early access to select Lightning Deals,” she says. “These are difficult to grab as the very best ones sell out in an instant, so Prime members having an extra window of opportunity to shop is invaluable.” If you have Amazon Prime, you’ll get access to new movies, free shipping and two-day shipping on many items. Not yet a member? No problem. You can sign up for your free 30-day trial here.
Walmart
Walmart kicked off its official online Black Friday sale earlier this month and has been adding new deals daily on top brands, like Apple, Ninja, Shark, Dyson and more.
“At Walmart, you can find major discounts on items across a wide variety of categories — however, the biggest deals are in tech and home goods,” says Kristen Gall, retail and shopping expert for Rakuten.
Target
Target Black Friday deals run though Saturday and include markdowns on gifts for the entire family.
“Target is great for shopping both Black Friday and Cyber Monday,” especially for Target super fans, says Ramhold. “RedCard members will get extra benefits in the form of 5% back and free two-day shipping on tons of items as well, on top of Target’s already affordable prices. This one is going to be best for toy deals, as we expect to see huge discounts, as well as buy-one-get-one promotions to sweeten the deals.”
Kohl’s
You can shop doorbuster Black Friday deals online at Kohl’s, including over 50% off kitchen and dining.
“Kohl’s is especially good for clothing and shoes around this time of year, but it’s going to be particularly beneficial to those who shop the store regularly and are familiar with Kohl’s Cash, as that is often the element that makes some of the deals so notable,” Ramhold says.
REI
Score up to 40% off the retailer’s in-house Co-Op brand, plus an extra 25% off at REI’s online outlet. Note that all REI stores are closed today due to the company’s famous Opt Outside initiative.
Best Buy
The tech retailer is offering huge discounts on Apple MacBook Airs, Android phones and Samsung TVs during its massive Black Friday sale online.
Macy’s
At this legendary department store, you can get Black Friday deals on “all kinds of things, from toys to dinnerware to clothing to bedding and more,” says Ramhold. “But its standout offers usually revolve around home items and small kitchen appliances, thanks to rebates on the latter that usually make them especially affordable.”
Gall adds, “Shoppers can expect incredible savings for Black Friday, from KitchenAid appliances and cookware to bedding and bath essentials to furniture.”
Lowe’s and Home Depot
Looking for deals on tools? Black Friday could be your day. At Home Depot, you can score tools for up to 50% off, while Lowe’s has Black Friday discounts on specific brands like Craftsman and offers gift cards with select purchases.
“Home Depot and Lowe’s don’t do as splashy sales as some of the big-box contenders, but they have great values on Black Friday for big-ticket home items, smart home devices, home security bundles, grills, tool sets, power tools and even ladders. They’re also some of the best sources of appliance package deals,” says Kristin McGrath, shopping expert with RetailMeNot.
Frequently Asked Questions
Why is it called Black Friday?
Because it’s such a major day for commerce, the term “Black Friday” refers to businesses going from being “in the red” (losing money) to “in the black” (making a profit).
Are Black Friday deals still as good as they used to be?
Though Black Friday is not as “in person” as it used to be, you’ll be able to find the same deals online and in store at most retailers. Still, it’s always wise to check the retailer’s website first, in case it’s offering a web-exclusive deal. Many times, retailers will match their online prices in store if they’re cheaper, so it’s always worth asking.
How much do prices drop on Black Friday?
You can expect to find many all-time low prices on Black Friday and throughout the weekend into Cyber Monday. Our Yahoo shopping experts are constantly tracking prices to find you the best deals, and we’ll be updating our Black Friday content around the clock.
Will Apple do Black Friday 2024?
Here’s a not-so-fun fact: Apple barely participates in all the Black Friday madness. You may find a tiny discount from the company here and there, or maybe a gift card with purchase, which is what it’s doing this year. Annoying? Completely. Come on, Apple, get with the program!
But all’s not lost: You can still shop Apple Black Friday deals on AirPods, AirTags, iPads and more at Amazon and other big-name retailers.
How does Amazon handle Black Friday compared to Prime Day?
October and early November sales, like Amazon Prime Day, “tend to be dress rehearsals for Black Friday,” says McGrath.
The best Black Friday 2024 deals to look out for
Let’s get down to the nitty-gritty: Gall believes that retailers’ overstock categories will be the biggest predictor of Black Friday gold. That includes “home goods, gardening and furniture that they may have not gotten rid of during Labor Day weekend sales,” she says.
But she notes that Black Friday will also focus on “bigger-ticket items, such as tech, including laptops, TVs and more.” And that seems to be the general consensus: McGrath and Ramhold agree that sales on personal tech items will be the bread and butter of Black Friday 2024. Here are some of the favorites in this race:
Laptops: Ramhold calls laptops “one of the quintessential Black Friday items” and says to “watch for prices to drop as low as $90 for things like simple Chromebooks, while laptops, in general, could be priced as low as $229 or see discounts up to $800 off.”
Smartphones: Ramhold predicts major retailers will offer the latest Android smartphones and iPhones bundled with gift cards worth hundreds, “which can be used on later purchases and boost the value of these deals.”
TVs: McGrath recommends looking to the major retailers and studying their Black Friday ads so you can pounce on the Black Friday TV deal you want before it’s gone. “Stock sells out quickly on the best-priced sets, and there are always a few headline-making deals that get a ton of hype and sell out in minutes,” she says. “Zero in on the 4K TV you want, have some backups and get ready to shop as soon as the Black Friday sale kicks off.”
Cameras: Expect deals on everything from Fujifilm’s instant Instax cameras to DSLRs, says Ramhold.
Apple products: Look out for great deals on AirPods, especially AirPods Pro, which are “still immensely popular, and retailers like Walmart, Amazon, Target and Best Buy will likely offer the lowest price of the year,” says McGrath.
Toys: Historically, the best toy sales happen in December, says Ramhold, but “Black Friday toy deals should be pretty big.” She says to expect up to 85% off at major stores.
Kitchen: Among Black Friday kitchen deals, KitchenAid mixers are the products to watch, experts say. These are expensive, and Black Friday deals knock down the price to almost affordable for many shoppers. Last year, we saw KitchenAid stand mixers sell out quickly, so be ready to jump on a good deal if you see it.
Shopping strategies for Black Friday deals
Do your research: Ramhold recommends making a list of items that you’re interested in buying, then noting their current prices at the retailers where you like to shop. That way, you’ll be able to spot a great Black Friday deal as soon as you see it. “The most important thing is to know exactly what you want. What specs you want in a TV or laptop and which headphones you want,” says McGrath. Echoes Gall: “Consumers shouldn’t assume that just because a product is discounted, it’s the best price out there. I recommend checking for the product on one to two other retailers to compare the regular price with a potential ‘sale’ price to ensure you’re actually getting the best deal.”
Stay on top of the ads: Pay attention as Black Friday ads come out, says Ramhold. “It may be helpful to follow your favorite retailers on social media and sign up for their email newsletters as well, since they may announce the ad release that way as well as other important details, like when the sales will begin.” Gall calls the ads “your Black Friday road map for deals.”
Check out holiday price guarantees: Have a few favorite retailers? “Check to see if they’re offering any kind of price match or guarantee for Black Friday,” advises Ramhold. The idea is that you’ll know whether you can request your preferred retailer match the price of a competitor during a Black Friday event, or whether you’ll have to shop with the competitor instead. “And if there’s a price guarantee in place, it’s good to know that if you buy something early on and it later drops in price, you’ll be able to receive a price adjustment for the difference.”
Try to get cash back: “In addition to doing a price comparison, you can ensure you are getting the absolute best price by stacking deals to maximize savings,” says Gall. “Cash-back services like Rakuten allow you to earn cash back on top of sale prices. For extra savings, plan to apply promo codes or digital coupons, and use a rewards credit card to extra earn points or cash back.”
