L’Oréal hopes its latest beauty gadget can demystify skincare. At CES 2025, the company announced Cell BioPrint, a device designed to analyze your skin and provide personalized advice on how to slow the signs of aging.
The device is the result of a partnership with NanoEntek – A Korean startup specializing in chips that can read biological fluids. A person takes facial tape, tapes it to their cheek, and then places the tape in a buffer solution. This solution is then fed into a cartridge for analysis by Cell BioPrint. Once that sample is processed, the device takes pictures of your face while you answer a few short questions about skin problems and aging.
Hence, L’Oréal says it uses proteomics, or the analysis of protein structure and function from a biological sample. In this case, Cell BioPrint is designed to determine how your skin is aging. He will then provide personalized advice on how to improve the appearance of your skin, as well as predictions about how your skin will respond to specific skincare ingredients.
It’s an attractive claim, but as with most beauty techniques, it’s difficult to properly evaluate L’Oréal’s methods without peer-reviewed studies or experts weighing in. L’Oreal also claims that the device can help predict future cosmetic problems. before They appear. For example, he may be able to determine if your skin is prone to hyperpigmentation or large pores.
Skin care has become very popular during the lockdowns imposed by the Corona virus, Which has led to a shift in beauty trends towards self-care And the rise of “skin influencers.” On the other hand, the spread of this phenomenon has turned buying skin care products into an extreme sport. Take to TikTok, and you’ll find dozens of skin influencers urging you to spend $80 on a bottle of vitamin C serum, debating the hydrating properties of glycerin versus hyaluronic acid, or wagging your finger around this or that retinol cream. (Some might convince you to buy a wand that hits your face to increase the effectiveness of said ingredients.) It’s confusing, expensive, and maddening; what works for one person may not work for another. The most the average consumer can do is express hope that the latest dose they purchased will actually work.
The appeal of Cell BioPrint is that it claims to use science to cut through that noise. Everyone who cares about your skin will probably say that you need to start using retinol when you turn 30, but this The device is supposed to tell you based on your biology whether retinol will actually work for you. Personalization has always been a major theme at CES beauty technology, but it’s especially compelling when it comes to skincare, which relies heavily on your individual biology. But again, there is no way now to know how reliable Cell BioPrint’s science and recommendations are.
L’Oréal says Cell BioPrint will be easy to use, with the process taking just five minutes. She also says people will be able to repeat the tests, enabling them to monitor changes and progress over time. However, it may be some time before something like Cell BioPrint is available to consumers. L’Oréal says the device will be trialled for the first time in Asia later this year but otherwise doesn’t have a specific timeline or launch price.
