People use video generation tools from artificial intelligence to contribute in an unexpected new viral direction: Podcasts includes Created Conversation children. And one of the companies that help artists to do so honor.
The startup company, which was launched in 2023, offers a video on the web and a subsidized editor Personal Model 3Which allows users to create videos of a character created from artificial intelligence as an institution, as well as transmission patterns through photos and sound.
This is what people use to make podcast videos like thisAs a dog of artificial intelligence talks about what looks like a living with a new child at home.
We are not sure how much Hedra benefited from this trend, but it received great attention to investors: However, the company said on Thursday that it raised $ 32 million in a funding round from the series A led by Andrink Horwitz Fund for Infrastructure. Its former investors participate in the tour, and Matt Bornstein from A16z will join the startup board.
Michael Linglbach, the founder of the company and CEO (in the picture below), told Techcrunch that the startup company was inspired by the gap that he noticed between companies such as Synthesia, which allows users to consolidate the deities generated from artificial intelligence on presentations, and emerging companies such as Runway, which provide video generation tools to create short clips.
He said: “I thought about what if we did something at the intersection of the video generation and the 3D letters, with long conversations and the possibility of better control.”
Hydra launched her first video model in June 2024, and soon attracted the investor’s attention, receiving $ 10 million of seed financing from index, abstract projects and A16z Speedrun. Earlier this year, Amazon supported the company through ARM Capital Arm, Alexa Fund.
Note Lingelbach that launch The letter 3 in March was a great turning point (Shortly after the company signed the term her term with A16Z), now a lot of user growth is now directed.
You want to start using fresh cash to train its next model, which it says allows customization better, as well as developing technology to allow its created characters on behalf of interacting with users.
The company is now focusing on attracting creators and professionals, and said it has received an interest from the marketing departments in the institutions as well.
While the HEDRA model focuses on the movement of characters and expression, the application allows you to use other models such as Veo 2 and Kling for video generation; Flux, IMAGEN3, Sana, and Ideogram V2 to generate images; And audio models from ElevenLabs and DicSESIA to generate sound or cloning.
It includes Hedra Captions (support from A16Z), which focuses more on smartphones; Cheehoo is supported by Greycroft, which works with Hollywood Studios to create animated features; Synthesia, and Higuin. Hydra claims that the videos created using her platform have more expressive characters than those made using their competitor.
Bornstein A16z believes that with the development of the video generation space that works for Amnesty International, we will see more tools that focus on characters, movement, sound, editing and the like.
“Artificial intelligence companies can produce amazing clips of simple environments and procedures. But they cannot generate a meaningful dialogue or animated fees. It is not only about creating a video, but it comes to an echo story. This is greatly due to people and characters in the story. This is what Hydra adopts exactly.”
